Learn how to find customers with X Ads
A practical X Ads course for founders who have built a product and want more people to use it. Set up, launch, and improve your ads, step by step.
See what you'll learn
Your product deserves more than a launch post.
Learn how to put it in front of potential customers, understand what happens after a click, and use that information to make your next campaign better.
- Set up your account and conversion tracking
- Create ads that show what your product can do
- Launch a campaign and use the results to improve it
From setup to your first campaign.
7 chapters covering the setup, the creative, and the numbers. Work through them in order, then come back when you need a reference.
Core principles
Before you spend any money on ads, these are the five things I want you to understand.
Set up your X Ads account
Get your blue checkmark, open Ads Manager, and add your payment method. Follow these steps in order.
Set up your analytics
If you're paying for ads, you need to know where your visitors came from and watch what they do on your product.
Tracking pixel setup
This is the *most* important part of setting up your ads account - setting up the tracking pixel!
Launch your first campaign
Create a Sales campaign, organize your targeting into ad groups, and build ads that show people what your product can do.
Iterating on your campaign
Your ads are running, now what? There are many things you can do to improve your campaign. This section will go into detail about what you can do while your campaigns are running.
Beyond X Ads
Connect your campaigns to the rest of your business.
Learn from someone running the ads.
Real campaigns, real products, and lessons from years of using X Ads.
I've been running X Ads since 2019 and have found hundreds of customers for my products. This is the course I wanted when I started: clear instructions, real examples, and the reasoning behind each step.
A little more about meBefore you buy.
A few things to know about the course and your access.
What does the course include?
Your purchase includes video lessons, written instructions, and future updates. Learn how to set up your account, track conversions, create ads, and improve your campaigns.
Who is this course for?
Founders who have built a product and want to learn how to find customers with X Ads. The course starts with account setup and takes you through launching and improving a campaign.
What does Pro include?
Pro includes everything in Course, plus one 30-minute consultation with Tom.
How do I access my purchase?
Sign in with Google using your purchase email. Choose a section from the menu on the left. Its video and written lesson appear in the main content area.