What are Product Defining Keywords?

Last Updated: Mon May 16 2022

As mentioned in Keyword Research, Product Defining Keywords are the ones that best describe your product.

But the power of these keywords is that they are way your customers are describinig your product to search engines. This means several things:

First, there might be other ways your other customers are thinking about your product. Uncovering these other ways can really benefit expanding your keyword surface area.

Second, it's possible for you to build a moat for other product defining keywords if you're able to find some that have zero-search volume. In third-party SEO tools, others won't have access to this type of data. So, by targetting these keywords, you will have gained a competitive advantage (at least for a limited time until other's catchup).