My Guiding Priciples for SEO
Getting started with SEO?
Here are 5 guiding principles to help you out:
SEO is like starting a campfire
Find small branches and dry leaves to bundle up together, put under the logs, and light on fire to get things going.
Fire hasn't started yet?
Find more branches and dry leaves.
You're building a semi-automated research team of 1
A well structured and positioned marketing website frees up your time to iterate on your business
Seek to maximize impressions for second-order effects
Impressions are directly correlated to increasing the probability of learning what your audience wants
The more datapoints for you to iterate on, the better
The best strategy is to be human
All the metrics that come with SEO point to one theme:
Making it easier for people to find what they need
Your job is to build backwards from that
Finally, be patient
Do the right work consistently over a long period of time and your business will be rewarded by the compounding effects