Buy from top brands, learn from their CX
Warby Parker just sent me an email about a delay in getting my glasses.
But I already have my glassses!
So this got me thinking - if part of your software as a service is to deliver something, if there are any delays, be proactive about apologizing for delays, if you can do that.
It's also pretty cool to reverse engineer how they go about communicating with their customers. Business owners can learn a lot from these things and apply what makes sense to their own processes.