5 Tactics For Getting Initial Organic Traffic
This started off as an eBook but I decided to put it into a blog post to reach more people.
Here are 5 tactics you can use to start generating traffic to your SaaS products!
Build a Simple Chrome Web Store Application
First, let's talk about using the Chrome Web Store to your advantage.
What's one of the first things you do when you get to any app store?
You probably use their search feature.
The interesting thing is that these app stores have their own mini search engines to help people find apps they can install. But the difference between these search engines and Google is that they are not as sophisticated and not too difficult to rank on!
You can use this to your advantage since you can build a simple app for a keyword that you are targeting and release it to their app store.
This hack is what helped me get the first few hundred users registering for my SaaS product!
An example title for an app could be: "<Your App Name> - Inventory Management Software". Or something along those lines, depending on your app.
Now, when I say build an app, I don't mean that you should build a complex app. What you should actually do is:
- Use the HTML/CSS template that these app stores give you to build an app. You can usually find them in a tutorial from the app store itself
- Add a logo to the app
- For the "interface" of this app, simply make it a button/link that goes directly to your website
And that's it!
The whole idea here is to build something super simple, get it on whatever app store you chose (You can use the Chrome Web Store or even the Firefox Add-ons Store), and piggy back on the already popular / established website domain to get your product's name out there.
So go ahead and build a simple app for an app store and release it as soon as you can!
Tactic #2: Find and Answer Your User’s Questions Online
The Internet is filled with people asking questions. Remember Yahoo Answers and those crazy questions that some people ask sometimes? They were pretty funny :)
Anyway, the aim here is you should find all the places that your potential users would be asking questions around your product. Then, you go ahead and answer their questions!
Keep in mind: the goal here is to be helpful, NOT spammy.
Genuinely answer their questions. For example, if they are asking for product recommendations, you can give them a list of products they can use (even if they are competitors), and you can slip the link/name of your product in there.
If they are asking something informational related to your product, share your knowledge. Afterwards, you will start to look like a then hit them with a "Oh, by the way, if you're looking for so-and-so solution, make sure you check out something I'm working on called <your product name here>!"
Wherever you can, add a link to your product in your answer. Most of these will be links that might not count towards your search rankings, but that's okay. If you give relevant value up front, they will click through to your website!
Here are some places you can get started with finding questions:
2) Facebook / Facebook Groups
4) Blog Comment Sections
For most of them, they have a search bar you can enter a query for. Just put the question you want to provide an answer for and engage away!
Tactic #3: Answer questions on your blog
In the previous lesson we talked about answering people's questions online.
The next step is to create a blog on your website, usually at /blog, and start answering those questions on your blog in more detail.
While you were answering people's questions online, you probably had to keep promoting your own product to a minimum. People online can detect self-promotion from a mile away.
But it's way different on your own blog.
On your own blog, you can provide immense value by answering the question in detail. No one will really say anything against you promoting your products. It's your blog, after all!
So what you can do now is:
1) Compile a list of questions that you answered online
2) Write detailed blog posts answering these questions. Try to go for 700+ words, without being spammy, of course
3) And choose distribution channels where you can promote your written content and post them there
Repeat this process until you've written a handful of blog posts that live on your website!
A few things before we wrap up here:
One, have a sense of the competition for the question you are answering. Enter the question into Google and see what the top results are. If you are able to write a much better piece of content around the query, all the better.
And finally, this tactic will take time. You won't see immediate results from your SEO efforts. It can take maybe 30 to 60 days to see growth and results from your content marketing and blog posts.
Just keep writing and promoting your written content from your blog!
Tactic #4: Create short YouTube Videos
Yes, you read that right. Make YouTube videos!
If you're anything like me, you probably have 0 experience recording videos.
But if you didn't know already, YouTube is owned by Google. So it's a missed opportunity to put content on a Google owned property to get traffic for your SaaS product.
This tactic is very similar to the first one, creating a Chrome Extension.
For this reason, I really encourage you to get started with YouTube. It helped a lot with getting traffic to my product in the initial stages. And it doesn't have to be super high quality, Hollywood-style videos. Just simple video recordings of yourself!
Here are the types of video content you can make:
1. Talk about your product for a target user
Use the following to make a title for these videos:
"<Your app's keyword> for <Potential User> - <Your App's Brand Name>"
These types of videos are where you talk about how your product is perfect for so-and-so potential users. And where you explain why this is the case.
An example could be, Appointment Reminder Software for Dentists - Appointmently
Do this for all the potential users that you think would use your product.
2. Answer the questions that users ask
Sound familiar? You can also use YouTube as a distribution channel for your content by answering the questions that users have and linking to your blog posts in the description!
3. A How To video where you show your product solving a problem
So if your product helps dentists remind people of their appointments, make a video titled
"How To Make Automated Reminders For Dental Appointments with Appointmently"
Remember, it doesn't need to be anything fancy. It can really just be a recording of you at your desk or in front of a wall with OK lighting. That's it.
Go get a webcam or use your phone and start recording!
Tactic #5: Add links of your website on profile websites
An important part of getting organic traffic is preparing and doing things that will help with your website’s SEO in the future.
One of those is building backlinks to your website.
Further down the road, getting backlinks will help you rank higher, but since no one knows who you are at first, you need ways to generate backlinks for yourself.
This is called the “Profile Links” Technique.
What you do is on all platforms online, social media, forums, communities, etc, you create profiles and add your website’s link to them
Some will be no-follow links, and some will be follow links. This will signal to Google and search engines that there are websites pointing to your website and means that your website is something to take a look at!
Remember, this is a strategy to get you started with backlinks. As your website gets discovered and your content gets discovered, people will be linking back to your website.
When they link to you organically, it only means that your content is useful to them and their audiences - that’s the ultimate goal!
Start planning your SEO Gameplan
Now, I say it's a tactic, but really it's more of a strategy. To be more specific, it's starting to form your SEO strategy.
At this point, if you've been applying the previous 4 tactics over a 30-60 day period (to summarize: build a simple re-make of your app on the Chrome Web Store, answer people's questions online, answer informational questions on you product's blog, and creating short YouTube videos), you should start to see some visitors trickle in.
And if the places you started to appear online with your answers were relevant to what the users were looking for, you should also see some of those visitors convert into users. That's the ultimate goal!
Now, it's time to start thinking long term. You've put all this work in and you want to see your SaaS product grow. That's where creating your SEO strategy will come into play.
Here's what you can do to start building and executing on your SEO strategy:
Keyword Research and Discovery
Compile a list of relevant keywords you should rank for through keyword research and keyword discovery. You can use free tools such as Ubersuggest to find keywords and their search volumes.
Group your keywords into "topics"
When doing keyword research, start to group your keywords into higher level "topics". It's these "topics" that you want to rank for.
The reason for that is, if you make content that answers questions within a topic, chances are you will naturally write and use the keywords you discovered in the previous step within your content.
Also, when it comes to topics, there's multiple ways to search for it on a search engine. Just write in depth pieces and let Google match your content to the users!
Create content and copy for your product's website
To execute on what you've researched, you need to create content around your keywords and topics. What I mean by content is articles and blog posts, which you then post on your own blog.
A piece of advice I can give you around how long your written content should be is "As long as it takes". Just write with the reader in mind and you should be able to answer whatever question they have.
Follow these 3 things and you can jump start building your SaaS product through organic growth!
And that's it!